The Rise of the Super Athlete: From the Field to the Boardroom

Over the past couple of decades, a new breed of athlete has emerged to dominate the scene. These new athletes transcend the boundaries of their sports and move into the world of business. They’re often touted as being super athletes, and they’re not only dominating their chosen field (ring or court, depending on their sport, […]
How Apple’s VR Headset Will Revolutionise Sports and Entertainment as we Know it

Yes I’m excited. Yes the internet is popping off about this also… Apple recently unveiled its Vision Pro virtual reality (VR) headset, designed to blend our physical and digital realms. In the words of Tim Cook, the CEO of Apple, the Apple VR headset introduces us to “spaci Cook likened it to the way iPhone […]
.SWOOSH and EA Sports and what this means

On November 14, 2022, Nike announced the launch of its Web3 ecosystem called .SWOOSH — focused on championing athletes through an inclusive community and experience platform for Nike digital creations (NFTs). .SWOOSH will enable Nike members to collect and eventually create their own digital creations. Nike took a big leap into Web3 with the purchase […]
AFL historic 5-year partnership with SPORTPASS announced

20 April 2022 — The Australian Football League (AFL) and Animoca Brands are excited to announce a 5-year partnership that will bring the power of NFTs and the open metaverse to the AFL and AFL Women’s (AFLW), and will launch the AFL Mint initiative. The agreement will see the first major Australian sporting league project […]