Gresini Racing MotoGP, MotoGP Guru, and SPORTPASS Launch World’s First Fan-Powered Motorsport Sponsorship Program
The new program offers MotoGP fans a unique chance to enjoy benefits that had been historically reserved only for large corporate sponsors—until now. 1 June 2024 – Prominent MotoGP team Gresini Racing, in partnership with Animoca Brands’ subsidiaries SPORTPASS and MotoGP Guru, which is part of the Motorverse ecosystem, today launched the first-ever fan-powered sponsorship […]
SPORTPASS Powers Turkish Airlines EuroLeague Online Gaming Tournament for Fans Ahead of Final Four 2024 Berlin
SPORTPASS – EuroLeague Finals PR 2.0 -Online gaming tournament takes place on the same weekend as EuroLeague’s Final Four showdown- -Fans and gamers can compete in the multi-game tournament to win prizes including season tickets, merch and VIP passes- BERLIN, GERMANY. May 23, 2024 – As players from Real Madrid, Olympiacos, Panathinaikos and Fenerbahce prepare […]
SPORTPASS and Euroleague Basketball announce partnership to deliver next-generation fan engagement and gaming experiences to fans
Euroleague Basketball to amplify its gamification portfolio with SPORTPASS, a subsidiary of Animoca Brands 20 February 2024 – Euroleague Basketball and SPORTPASS, a fan engagement and gaming platform, are collaborating to reinforce Euroleague Basketball’s gamification strategy. Sportpass is a subsidiary of Animoca Brands, a global leader in gamification with a large portfolio of over 400 […]
Travis Kelce’s Skills on NFL Field & Personality Off It Has Made Him Major Star
Featured photo licensed under: CCO Travis Kelce hasn’t been in the headlines much for football recently. Kelce hasn’t been drawing much negative attention. The Kansas City tight end has been swept up in the news for dating pop megastar Taylor Swift. However, in early May, Kelce’s career achievements were recognized. He signed a new contract […]
Professional Triathletes Organisation and Animoca Brands’ subsidiary SPORTPASS collaborate to transform fandom for endurance sports
10 April 2024 – The Professional Triathletes Organisation (PTO) and SPORTPASS, a fan engagement and gaming platform and a subsidiary of Animoca Brands, today announced the entry into a framework in respect of a partnership to transform the fan experience for triathlon and endurance sports that leverages Web3 and blockchain technology. The arrangement seeks to […]
How the Masters Strengthened Its Traditions with Digital Innovation
The Masters golf tournament, known for its rich traditions and prestigious legacy, has embraced digital innovation to enhance the experience for golf enthusiasts worldwide. By leveraging a robust digital tech stack, the Masters has modernised its application, offering a host of features such as live streaming, fantasy gaming, live scoring, and player tracking to enhance […]
The Rise of Gamification: How SportsTech Innovations Transform Fan Experiences
In recent years, the sports industry has witnessed a significant transformation due to the convergence of technology and fan engagement. One of the most intriguing developments is the rise of gamification in sports, a trend that is reshaping how fans interact with their favourite teams and players. This article will delve into the growing phenomenon […]
Enhancing Athlete Performance with Wearable Technology
In recent years, the world of sports has witnessed an incredible transformation with the integration of wearable technology. These innovative devices, ranging from smartwatches to sensors embedded in sports equipment, provide real-time data on athletes’ performance, health, and recovery. We explore the latest developments in wearable technology and how this data is utilised to enhance […]
Queens Park Rangers & SPORTPASS Partnership
SPORTPASS and Queens Park Rangers partner to deliver immersive gaming, rewards, and experiences to football fans 26 February 2024 – SPORTPASS, a subsidiary of Animoca Brands, today announced a collaboration with Queens Park Rangers Football Club (“QPR”), marking the beginning of a new era in fan interaction and entertainment. This strategic partnership brings together the […]
Apple Launches “Apple Sports”
Yesterday, Apple unveiled its latest venture: “Apple Sports” bringing together scores, betting odds, and comprehensive sports data. While details are still limited, they are taking aim at the sports category with an aggregated approach to combining the most popular leagues into one central hub for fans. An interesting approach and something we have ingrained into […]