Professional Triathletes Organisation and Animoca Brands’ subsidiary SPORTPASS collaborate to transform fandom for endurance sports

10 April 2024 – The Professional Triathletes Organisation (PTO) and SPORTPASS, a fan engagement and gaming platform and a subsidiary of Animoca Brands, today announced the entry into a framework in respect of a partnership to transform the fan experience for triathlon and endurance sports that leverages Web3 and blockchain technology. The arrangement seeks to […]

How the Masters Strengthened Its Traditions with Digital Innovation

The Masters golf tournament, known for its rich traditions and prestigious legacy, has embraced digital innovation to enhance the experience for golf enthusiasts worldwide. By leveraging a robust digital tech stack, the Masters has modernised its application, offering a host of features such as live streaming, fantasy gaming, live scoring, and player tracking to enhance […]

The Rise of Gamification: How SportsTech Innovations Transform Fan Experiences

In recent years, the sports industry has witnessed a significant transformation due to the convergence of technology and fan engagement. One of the most intriguing developments is the rise of gamification in sports, a trend that is reshaping how fans interact with their favourite teams and players. This article will delve into the growing phenomenon […]

Enhancing Athlete Performance with Wearable Technology

In recent years, the world of sports has witnessed an incredible transformation with the integration of wearable technology. These innovative devices, ranging from smartwatches to sensors embedded in sports equipment, provide real-time data on athletes’ performance, health, and recovery. We explore the latest developments in wearable technology and how this data is utilised to enhance […]

Queens Park Rangers & SPORTPASS Partnership

QPR loftus stadium pitch

SPORTPASS and Queens Park Rangers partner to deliver immersive gaming, rewards, and experiences to football fans 26 February 2024 – SPORTPASS, a subsidiary of Animoca Brands, today announced a collaboration with Queens Park Rangers Football Club (“QPR”), marking the beginning of a new era in fan interaction and entertainment. This strategic partnership brings together the […]

Apple Launches “Apple Sports”

Apple Sports App the new shift

Yesterday, Apple unveiled its latest venture: “Apple Sports” bringing together scores, betting odds, and comprehensive sports data. While details are still limited, they are taking aim at the sports category with an aggregated approach to combining the most popular leagues into one central hub for fans. An interesting approach and something we have ingrained into […]

SPORTPASS and Euroleague Basketball announce partnership to deliver next-generation fan engagement and gaming experiences to fans

Euroleague Basketball to amplify its gamification portfolio with SPORTPASS, a subsidiary of Animoca Brands 20 February 2024 – Euroleague Basketball and SPORTPASS, a fan engagement and gaming platform, are collaborating to reinforce Euroleague Basketball’s gamification strategy. Sportpass is a subsidiary of Animoca Brands, a global leader in gamification with a large portfolio of over 400 […]

The Rise of the Super Athlete: From the Field to the Boardroom 

Over the past couple of decades, a new breed of athlete has emerged to dominate the scene. These new athletes transcend the boundaries of their sports and move into the world of business. They’re often touted as being super athletes, and they’re not only dominating their chosen field (ring or court, depending on their sport, […]

.SWOOSH and EA Sports and what this means

On November 14, 2022, Nike announced the launch of its Web3 ecosystem called .SWOOSH — focused on championing athletes through an inclusive community and experience platform for Nike digital creations (NFTs). .SWOOSH will enable Nike members to collect and eventually create their own digital creations. Nike took a big leap into Web3 with the purchase […]