Gresini Racing MotoGP, MotoGP Guru, and SPORTPASS Launch World’s First Fan-Powered Motorsport Sponsorship Program

The new program offers MotoGP fans a unique chance to enjoy benefits that had been historically reserved only for large corporate sponsors—until now.

1 June 2024 – Prominent MotoGP team Gresini Racing, in partnership with Animoca Brands’ subsidiaries SPORTPASS and MotoGP Guru, which is part of the Motorverse ecosystem, today launched the first-ever fan-powered sponsorship program. The program will enable MotoGP fans to purchase and own an exclusive personal team sponsorship package — all for as little as €125.

The new program offers fans a number of exclusive benefits money can’t buy, such as VIP Paddock Experiences at the Grands Prix of 2024, name placement on the bikes, on team websites, sponsor walls, and being invited to exclusive events, Zoom calls with the team members, special custom merchandise, and a chance to win Ducati Panigale V4S, a highly customized official test bike used by Marc Marquez. Fan sponsors will also get to own exclusive digital passes, collectibles, invitations, and credentials, as well as access to other exclusive sponsor-only content, all found at fanpower.gresiniracing.com/registration.

Gresini Racing has recently risen to international fame after the team signed eighth-time world champion Marc Marquez, who joined his brother Alex to compete in the 2024 MotoGP World Championship on the Ducati Desmosedici GP23. The anticipation of the satellite teams’ performance and Marc’s early season podium success, along with his massive following, have shone a spotlight on Gresini Racing, and they have wasted no time bringing a world-first initiative to MotoGP aficionados.

“We have always had an incredibly loyal fan base not only of the team but the many riders who have achieved success in our championship projects. We could not be happier to be the first team to ever allow actual fans to become sponsors and make this available globally,” added Carlo Merlini, Commercial & Marketing Director of Gresini Racing. “We look forward to innovating and engaging in new and exciting ways.”

“This is a world-first in sports; we have worked with Gresini Racing to bring the fans even closer to the team and the riders they support, and do so using the latest technology to provide the security of ownership and value,” said SPORTPASS CEO Jordan Fogerty. “We hope that the SPORTPASS platform and the value it provides to fans will prove to be a turning point in the way teams and riders connect with fans as well as the brand partners, which are pivotal to enhancing fan experiences.”

These sponsorship experiences were brought to life by SPORTPASS and MotoGP Guru, which has been a major sponsor of Gresini Racing since 2023 and also produces and publishes the official MotoGP Prediction Game and the officially licensed mobile racing game MotoGP Guru Racing ‘24. MotoGP Guru is part of Animoca Brands’ Motorverse ecosystem of racing games boasting top motorsport IP collaborations and championing digital vehicle ownership for the open metaverse.

To sponsor Gresini Racing, register here fanpower.gresiniracing.com/registration

About Motorverse

Motorverse is a global open ecosystem and community for digital vehicles, racing games and motorsports. Motorverse is created by Animoca Brands, powered by the REVV token, and the gaming expertise and credentials of three in-house game studios: Grease Monkey Games, Eden Games, and WePlay Media, which collectively have over 150 million game downloads across PC, mobile, and console.

Motoverse is building the home of digital vehicle culture in Web3 and beyond, where car and bike enthusiasts, motorsport fans, and gamers can collect and trade officially licensed digital vehicles, play and compete in a growing range of racing games, and experience unique ecosystem collaborations with leading automotive brands, top motorsport IPs (including Formula Drift, Formula E, and MotoGP™), and get access to real-world utilities including IRL racing events, partner loyalty programs, and more. For more information, please visit: https://motorverse.com

About SPORTPASS

SPORTPASS, a subsidiary of Animoca Brands and a next-generation fan engagement and gaming platform designed to enable sports properties to deliver gaming, rewards and competition experiences to their fans. For more information visit https://sportpass.co.

About Gresini Racing

Founded by the two-time 125cc World Champion Fausto Gresini, who recently passed away, Gresini Racing has been competing in the MotoGP World Championship since 1997, achieving prestigious sporting results. In addition to the five world titles won in 2001 with Daijiro Kato (250cc), in 2010 with Toni Elias (Moto2), 2018 with Jorge Martin (Moto3) and the Del Conca Gresini Team (Moto3), and in 2019 with Matteo Ferrari (MotoE), there are also the MotoGP World Championship runner-up titles obtained for three consecutive years, in 2003 and 2004 with Sete Gibernau and in 2005 with Marco Melandri, as well as the Moto3 runner-up title of Fabio Di Giannantonio in 2018. The latest achievement is the spectacular third place of Enea Bastianini in 2022. All of this is the result of 73 victories and an impressive 213 podium finishes. Gresini Racing has also seen champions like Alex Barros, Loris Capirossi, Colin Edwards, and Marco Simoncelli among its ranks.

Today, Gresini Racing faces a new challenge: the 2024 season sees them seeking confirmation in MotoGP with the Marquez brothers, who together boast 10 titles. In Moto2, there is another all-Spanish lineup with Manu Gonzalez and Albert Arenas, while in MotoE, Matteo Ferrari and Alessio Finello have been confirmed.