MORE THAN JUST THE GAME

The sports business is at odds with a generational shift in entertainment and content consumption. We are the TikTok generation, the gamers, the streamers, and the digital socialites.
It’s no longer simply about the winning, the competition, the athletes and the teams. A seismic shift is happening in the business of sport.

MORE THAN JUST THE GAME

It’s no longer simply about the winning, the competition, the athletes and the teams.
A seismic shift is happening in the business of sport.
The sports business is at odds with a generational shift in entertainment and content consumption. We are the TikTok generation, the gamers, the streamers, and the digital socialites.

We are a SportsTech enterprise
breaking new ground in sports entertainment. We’re leveraging the authentic power of fans. By seamlessly connecting culture, technology, and sports, we are spearheading a generational shift.

FROM CLUB TO CULTURE

FROM TEAM TO FAMILY

FROM EVENT TO BRAND

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FOR THE FANS

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NEWS

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EXPLORE THE MOST RECENT UPDATES

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SPORTPASS and Euroleague Basketball announce partnership to deliver next-generation fan engagement and gaming experiences to fans

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